Maria Scudella, Marketing Manager at CPC, recently attended the 2025 SMPS Southeastern Regional Conference (SERC), held May 19–20 at the Hilton West Palm Beach. This was the first time the conference was hosted in South Florida, drawing marketing and business development professionals from across the architecture, engineering, and construction (AEC) industry for two dynamic days of learning, networking, and professional growth.
The experience kicked off with pre-conference Adobe InDesign workshops for beginner and advanced users, offering practical tools to enhance day-to-day deliverables. Maria joined fellow attendees for networking activities throughout the event, including a welcome reception and group dinner at a local restaurant.
Day one featured a keynote by renowned leadership expert Kelly Merbler, followed by interactive sessions such as:
- Whole Brain Proposal Writing with Graceworks
- Navigating the Journey from Specialist to Leader
- Strategy-focused workshops on branding and innovation across industries
The day wrapped up with a happy hour hosted by OpenAsset and a fun networking social at Drive Shack West Palm Beach.
Participating in events like SMPS SERC allows our team to stay on the leading edge of AEC marketing while connecting with peers and bringing back fresh ideas that fuel innovation and collaboration across CPC.
